Regional Reefer Carrier
An anonymized composite of a mid-size reefer fleet that tightened temperature-sensitive visibility and cut "where is my load?" calls during peak produce season.
This anonymized composite represents a mid-size refrigerated fleet moving temperature-sensitive freight during high-volume produce seasons.
Refrigerated
Mid-size fleet
Visibility, Driver app, Reporting
40% — fewer check-call interruptions
“We stopped running the day from the phone and started running it from the load board.”
The challenge
This anonymized composite reflects a common pattern for refrigerated fleets: brokers and receivers expect constant status on temperature-sensitive freight, and the team was fielding check calls all day.
Without a shared live view, every exception turned into a phone tree, and drivers repeated the same information across calls and texts.
What changed with Trailflow
The fleet standardized live load status and pushed updates from the driver app, so dispatch and customers could self-serve the latest location and status.
Exceptions surfaced earlier, which let planners reroute or re-sequence stops before a late pickup became a rejected load.
Results
Dispatch reclaimed hours each week by replacing manual check calls with a shared live view.
At-risk loads were flagged earlier, reducing rejected deliveries during peak season.
40%
fewer check-call interruptions
Earlier
exception detection on at-risk loads
1
live view shared with brokers and receivers
“We stopped running the day from the phone. The status everyone needs is just there now.”
